19 Feb Understanding the world of building Websites
When anyone asks about a digital strategy the most typical response is: "oh yeah, social networking!"...
04 Dec The ability to reach new consumers: Lead Magnet
Nowadays the use of our data has become a sensitive subject, we want to control who is talking to us and why, and also have the ability to remove ourselves from any undesirable information being targeted. In the same way, brands want to reach new customers...
20 Oct Buyer Persona: developing your ideal digital customer.
One of the basic elements of marketing terminology is the target audience, which, according to Kotler are the “potential buyers of the company’s products, current users, deciders, or influencers; individuals, groups, particular publics, or the general public”1. However, Buyer Personas are more focused and realistic,...
26 May Web development: how to choose the right service.
A Website and web development have become an essential tool to support the brand’s digital strategy, it can be considered an online display to exhibit all of your company’s information, it can give an additional touchpoint for your consumers to interact with your brand, you...
07 May Why adding e-commerce to your website and why now?
The percentage of Internet users around the world as of April 2020 is estimated in 4.57 million users with a 59% penetration, a number that was impacted by the Covid-19 crisis with the smartphones representing 76% of the users, laptop 45% and desktop 32%. (1)...
13 Nov The importance of a connecting color palette.
Connecting with your consumers at different levels can be a difficult task if you do not have adequate tools for it. Digital brands need to startle between all the online noise and a well-developed corporate and brand identity can be a good start. The color you...
20 Jan The misunderstood digital strategy
When anyone asks about a digital strategy the typical response is: oh yeah social networking! Well, I'm sorry to ruin the minimalistic concept, but there is a whole world behind digital today. The future has become more uncertain and we should trust the new tools...
10 Jan Your Online Business Card: A Beautiful Website
The fist website went online in December 1990, sometime has passed since then, when the designs were simple, squared and, yes, somewhat plain. Want to refresh your memory? Well, let’s take a look at some of the big ones in the year of their creation:...
