Nowadays the use of our data has become a sensitive subject, we want to control who is talking to us and why, and also have the ability to remove ourselves from any undesirable information being targeted. In the same way, brands want to reach new customers...
One of the basic elements of marketing terminology is the target audience, which, according to Kotler are the “potential buyers of the company’s products, current users, deciders, or influencers; individuals, groups, particular publics, or the general public”1. However, Buyer Personas are more focused and realistic,...
A Website and web development have become an essential tool to support the brand’s digital strategy, it can be considered an online display to exhibit all of your company’s information, it can give an additional touchpoint for your consumers to interact with your brand, you...
The percentage of Internet users around the world as of April 2020 is estimated in 4.57 million users with a 59% penetration, a number that was impacted by the Covid-19 crisis with the smartphones representing 76% of the users, laptop 45% and desktop 32%. (1)...
Connecting with your consumers at different levels can be a difficult task if you do not have adequate tools for it. Digital brands need to startle between all the online noise and a well-developed corporate and brand identity can be a good start. The color you...
